A Beginner's Guide to Marketing & PR in the Creative Industries

Ages 18+

Course Dates & Times

Friday 21 April & Monday 24 April 2023

10am to 2pm, BST (UTC+1)

About A Beginner's Guide to Marketing & PR in the Creative Industries

Delivered online over two half-days, this course will provide you with an introduction to marketing and PR in the creative industries. You will learn about different aspects of developing a marketing strategy, including how to identify and engage audiences, grow your profile online, and implement a successful marketing campaign.

Who is the course for?

The course is ideal for those looking to develop an understanding of marketing. It is aimed at beginners or those with a basic understanding of marketing. 

What can I expect?

Over the course of the two online sessions, you will gain the skills and confidence to successfully implement a marketing campaign, with key learning outcomes including:

• Understanding the core elements of marketing and what is needed to achieve best practice.
• Understanding how to identify and engage different audiences.
• Understanding the components of a marketing strategy and how to build one.
• Gaining a series of tools you can use to communicate your brand to others.

Course Fee

£185

Book Now

• Spaces are limited so early booking is encouraged.
• Bookings will close at 5pm on Tuesday 18 April 2023 or when the course reaches full capacity.

Eligibility

• For everyone aged 18+.
• Participants must have sufficient English language skills to cope with course demands.

Online Short Courses Requirements

All sessions will take place online using Zoom. A Zoom link will be sent to you in advance of the course start date with further instructions.

To participate in online classes you will need the following:

• An email address
• A reliable internet connection
• A laptop/tablet/desktop computer with a microphone and camera (most have these included)
• Speakers/headphones (the speakers in your laptop/tablet/computer should be sufficient)
• A fully updated web browser able to use the most up to date version of Zoom, or a fully updated Zoom client

If you have any questions regarding joining one of our online courses please contact us.

About the Course Tutor

The course is taught by Annie Jarvis.

Annie Jarvis is an Associate Director at Cause4, a social business that supports charities, start-ups and freelance professionals to achieve more and better.

Annie has extensive experience in business planning, strategic development, marketing and communications, and delivers a broad range of training across marketing and PR, social media, fundraising, application writing and storytelling.