Introduction to Marketing
This module will provide an introduction to marketing in the creative industries. It will explore how to develop a marketing strategy and define your audience, giving learners an overview of the different tools available.
At the end of this module, learners will:
- Understand the core elements of marketing, and what is needed to achieve best practice.
- Understand how to identify and engage different audiences.
- Understand the components of a marketing strategy and how to build one.
- Have a series of tools that they can use to communicate their brand and activities to others.
- Be more confident in how to actively market their brand and activities.
What are the core elements of marketing?
So what are the different marketing tools that I can use?
How do I identify and engage audiences?
What makes a good brand?
What are the components of a marketing strategy?
