How to Build a Coaching Business
Learn useful tips on how to build your coaching business from our most experienced expert coaches, Jenny Rogers. This taster session is from Guildhall Ignite, part of Guildhall School, providing executive and professional development for managers, leaders and organisations.
Key information:
- Course dates:
- 2 October 2026
- Course times:
- 9.30am-12.30pm
- Art form:
- Coaching & Mentoring
- Fees:
- £60
- Deadline:
- 1 October 2026
- Level of study:
- Coaching & Mentoring
- Mode of study:
- Online
- Contact details:
- ignite@gsmd.ac.uk
How to Build a Coaching Business
Learn useful tips on how to build your coaching business from an expert and experienced coach.
It’s a crowded market out there with a lot of competition. What does it take to succeed? In this masterclass, Jenny Rogers will take you through the steps that will help.
It’s a crowded market out there with a lot of competition. What does it take to succeed? In this masterclass, Jenny Rogers will take you through the steps that will help.
How do you target your coaching offer? Why does ‘brand’ matter? Do you have to have a website and if so what should be in it? How do you set fees that are fair for you and affordable for the client? How do you find new clients? Can you overcome the fear of selling that holds so many coaches back?
Meet Jenny Rogers
Jenny Rogers has been a coach, supervisor and teacher of coaching skills for over 33 years. As a teenager she was intrigued by finding out what makes people tick, and this passion, fed by deep research and wide experience, has remained a fascination ever since. Jenny’s experience comes to the fore in her parallel career as a writer, having written over 40 books so far, the two latest being Are You Listening? and a digital, wholly revised Kindle version of her books on the MBTI. In addition to the Jungian and other psychometrics that interest her, she is the author of a best-selling guide to the FIRO-B. Jenny is a full member of APECS and she is a CEDR qualified mediator. She runs masterclasses on Trauma-Informed Coaching and her previous careers include Education Advisor for the BBC and 16 years as a BBC TV producer. She has two grown-up sons and three grandchildren. Her latest private passion is to increase her skills as a beginner textile artist.
This course is delivered by Guildhall Ignite, part of Guildhall School of Music & Drama, offering executive and professional development to managers, leaders and organisations.
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